The Monogram in this logo has been designed keeping in mind the audience of the brand. It is playful in nature and signifies an abstract stuffed animal with a face and a tail. The 3 colours used represent the 3 USPs of the brand, Recycle, repurpose and sustainability.
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/f525eda7-8ad8-49c9-86cd-92160120df9d_rw_1920.jpg?h=3fbdd3d252aa6b118848b544259d4775)
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/bebd2b32-16fa-4ea9-a160-2a04393e63b8_rw_3840.png?h=fe8f45018eab84006051af95136c3347)
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/24d46f85-2498-403c-bb91-d9f05881839c_rw_3840.png?h=66af7a7c31b3cb6d93db30c1aed7d9ac)
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/5ff2b77e-2843-45e7-bd8e-144760d35df0_rw_3840.png?h=321bf4600736c3fb54ea3d083be5ff30)
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/8dcd8be2-3a9d-4fc0-a448-c4a471dcab9c_rw_3840.png?h=4aa6ecd3d2284bd38d08e9d46e110324)
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/776acbdc-f619-4d1f-ba50-217dd953032c_rw_3840.png?h=a29af556d682e8a182b33005ffe476b6)
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/eedd3d51-138a-4530-9fea-590edf5c6096_rw_3840.png?h=a5d4a1c1b5889aea210477670181ceb3)
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/46a28888-8879-4f0c-864b-145d936be0ed_rw_3840.png?h=84f671fd6ec86e0a73643349fa5aa2ce)
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/245a3825-081c-4e9d-aea7-b0848b939b22_rw_3840.png?h=26ae134a29abc0896ff6c4b417345ddf)
Created an illustration for the packaging to represent the brand and its products.
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/17325fb2-4faf-442f-a95e-0faa2dab3372_rw_3840.png?h=76d1019ec0e007ebae49d2c577b31585)
![](https://cdn.myportfolio.com/dd640925-61a4-4a6b-8a71-2efb6aec0707/3f1c23a2-b3a4-42bf-b908-fc24c3e0265a_rw_1920.jpg?h=621696f0b3b91b750a4d300d1ceabd90)