Kalleda Mangoes is a brand of pesticide-free mangoes from 2 Farms in Telangana. Along with design I was given the responsibility of launching the brand. Design, Copy and Marketing for the brand were done by me. I used typography with a little bit of humour across the entire box to create fun packaging. The audience seemed to really enjoy the packaging and the little hidden jokes I included. I used the words "Aam", "Mango", "Manga" to put a fun spin on the seasonal product. I felt it was important for the packaging to be slightly informative, so I added the health benefits and the types of mangoes available with us.
Screen Printing in process
Web banners for the Kalleda Mangoes website
SOCIAL MEDIA CONTENT
The copy for all social media content and packaging was also done by me.
The copy for all social media content and packaging was also done by me.
